齊飲的品牌故事 CHEERS Brand Story

CHEERS是一家新生代的葡萄酒公司。我們在國際流行新品和傳統(tǒng)產(chǎn)品中精挑細選，為中國消費者提供高性價比的進口葡萄酒；同時，我們也致力于把品嘗葡萄酒變成一種新興的生活方式。

我們?yōu)轭櫩吞峁﹥?yōu)質卓越的服務，通過我們的創(chuàng)意視頻，每月店內主題和裝飾，瘋狂的市場營銷策劃，以及定期的葡萄酒知識分享為我們的顧客帶來全新的購買體驗。CHEERS不僅僅銷售葡萄酒，還傳遞著葡萄酒文化中的快樂 ！

我們追求卓越，堅持以誠待客，與顧客們一起領略葡萄酒世界的精彩！

CHEERS讓您微笑！ ---- 是我們的使命

CHEERS makes wine drinking fun & affordable and we love to make our customers smile!

We sell imported quality wines at the best possible prices in our CHEERS Stores throughout Beijing as well as in our franchise partner stores throughout China.

We aim for being extraordinary and to provide the best wines and services to our customers!

CHEERS MAKES YOU SMILE! It’s in our logo, our hearts and philosophy!

齊飲的品牌歷史 CHEERS History

瑞士的Masueger ( 馬素格) 家族從1898 年

以來從事葡萄酒事業(yè)。

曾祖母 Lina Masueger，

在她的先生英年早逝之后，開始了葡萄酒貿(mào)易生意。

Tieni Masueger 是Lina Masueger 的孫子，

從小對家族生意耳濡目染，并對紅酒有著極大的興趣。

作為齊飲葡萄酒的總裁，Tieni Masueger 同時也是一個

熱心腸的導師，他將一生奉獻給了葡萄酒事業(yè)。

正是得益于他專業(yè)的葡萄酒知識和豐富的人脈和商業(yè)資源，

齊飲葡萄酒才能將優(yōu)質低價的葡萄酒帶到中國市場。

The Masueger family from Switzerland have been in the wine business since 1898.

Lina, the great-grandmother started wine trading after her husband died at an early age.

Tieni Masueger, Lina’s Grandson became immersed within the family business and soon had a

passion for wine. he quickly established himself within the industry.

Thanks to his professional knowledge and outstanding network, CHEERS brings the best price value wines to the Chinese market.

齊飲的理念 CHEERS Business Model

直接從酒莊到客戶，CHEERS 以非常平易近人的價格將來自世界各地的高品質葡萄酒帶給了中國的客戶。

CHEERS 通過完美的體驗，在全國范圍內將葡萄酒文化知識傳播到中國的目標市場。

Going directly from the vineyards to the customer, CHEERS allows high quality wines from all over the world to reach the customer at very approachable prices.

CHEERS is about the experience, spreading wine culture and knowledge to our target market throughout China.

齊飲的產(chǎn)品CHEERS Products

?獨家甄選Only at CHEERS

?百分之百純進口100%Imported Wines

?保證正品100%Authentic

?買手式體驗100%Hand SelectedCHEERS

店內銷售的葡萄酒都是100%原瓶原裝進口，其中超過95%的產(chǎn)品都是CHEERS在中國大陸地區(qū)的獨家銷售。這意味著在中國，沒有任何其他的零售商可以銷售這些產(chǎn)品。同時我們與全球各地的供應商和酒莊緊密合作，通過自己的物流團隊，全程監(jiān)控完成進口運輸

All of our wines are 100%imported from all over the world and over 90%of them are exclusive to CHEERS and to the Chinese market.We deal with suppliers and vineyards from across the globe,importing ourselves,through our in house logistics team.

齊飲加盟優(yōu)勢CHEERSSTOREADVANTAGES

01中國快速發(fā)展的葡萄酒行業(yè)

FastgrowingwinemarketofChina

02源自1898年瑞士家族建立的穩(wěn)定優(yōu)質的葡萄酒商業(yè)渠道

SwissOwners,inthewinebusinesssince1898withstrongandsolidsupplychain

03中國葡萄酒零售市場的領軍品牌

BrandLeaderintheChinesewineretailmarketsince2011

04來自顧客好的口碑

Outstandingreputation

05原瓶進口，正品

Eachwineisimportedfromthewinery&authentic

06海外酒莊直采，產(chǎn)品性價比高

DirectpurchasefromthewinerywiththeBestprice/valuewinesfromallaroundtheworld

07產(chǎn)品家甄選，買手式體驗

EachWineLabelisexclusiveproductofCHEERSinChina,andeachwine

iscarefullychosenbyCHEERSexpertteam

08總部近10年的門店運營經(jīng)驗，給予加

盟商強大的運營支持

CHEERShasalmost10yearsofstoreoperationexperience,andstrongoperationsupportforfranchisees

09連續(xù)三年榮獲加盟模范獎

Award-winningbusinessmodelformostrecentthree(3)continuousyears

10WSET培訓認證

WSET-certifiedtraining

齊飲加盟流程STORE OPENING PROCESS

1、認可CHEERS理念

Understanding CHEERS concept

2、填寫個人資料調查表

Fill in the franchise questionnaire

CHEERS總部進行審核

Approve by CHEERS headquarters

簽訂加盟合同并付款

3、Sign franchise contract and pay franchise fee

店鋪選址

Store location search

員工招聘

Staff recruitment

總部培訓+運營手冊

Staff trainning&SOP

4、店鋪裝修布置

Store decoration

采購商品

Procurement

試營業(yè)+運營手冊

Soft opening&SOP

5、正式營業(yè)

Official opening

齊飲加盟條件PARTNERSHIPREQUIREMENTS

01有長期合作的信念以及對品牌的忠誠

Beliefinlong-termcooperationandloyaltytothebrand

02良好的資金實力

Capitalproof

03良好的個人信譽,商業(yè)信譽

Goodpersonalreputation,businessskills

04豐富的商業(yè)經(jīng)驗以及客戶資源

Richbusinessexperienceandcustomerresourcesaccess

05熱愛從事的職業(yè)，具有良好的合作態(tài)度

Passiononcareerandhavingagoodpositivecooperationattitude

06能夠配合公司各項政策并嚴格落地執(zhí)行

Abletocooperatewiththecompany'sprofessionalpoliciesandstrictlyimplementthem